Unleashing Data Excellence, Innovations In Research, Insights & Marketing 2016

  • DE RODE HOED, AMSTERDAM

The Goal Of The Event

Unleashing Data Excellence, Innovations In Research, Insights & Marketing 2016

At the 5th edition of the Unleashing Data summit we bring together the leading experts in multiple industries and across multiple departments in order to discuss the ideas and innovations that are changing the way corporations understand and communicate with their customers. Through presentations, case studies, fireside chats, facilitated and non-facilitated networking our attendees experience thoughtful and meaningful exchanges of ideas and bring home actionable items. Our summits are truly global bringing together a wide range of executives from all over the world to discuss several key business areas including Big Data, Analytics, Insights, Strategy, Marketing, Branding and Digital.

Points of Discussion

Drinking from the fire hose?  How to navigate your way through data analytics overload                  

  • Successfully navigating your way through data overload towards better business decisions
  • How does volume drowns out the substance
  • Learning to ask the right questions at the right time
  • Finding the critical data point that focuses decisions to drive growth
  • Making sure you have segments for everything: Not just offline and online
  • Measuring promotions and how they engage with customers and make them think

Customer engagement and data: what to do with your data set

  • ‘Big data’ - increasing volumes and ROI
  • Managing data across multi-channels, products or customers
  • Applying the knowledge to CRM and loyalty
  • Finding the ROI from insights into call patterns and identifying performance weakness

How to generate and build lasting customer loyalty through loyalty

  • Points mean prizes: Why customers like getting points
  • Personal promotions: differentiating your offer for a much more targeted and effective
  • Building digital loyalty by creating a more interactive and personal interaction
  • Delighting customers and staying true to your brand and what customers would expect

Who Could You Meet

20+

Cross Industry Leading Speakers

100+

Senior Level Attendees

85:15

Corporate : Companies
Solution Providers

Why a Summit?

The goal of this summit is to facilitate dialogue between research, insights, marketing and data departments. Executives will discuss problems and solutions for influencing revenue, retention and expectations through the utilization of data for improved customer engagement. Addressed will be the challenges associated with developing customer-centric models, applying advanced segmentation and data analytics in order to design effective new business operations.

Also discussed will be how to harness the power of digital in an integrated channel strategy, and shifting to a new culture of innovation that will drive growth and competitive advantage.

 

It’s all about the EXPERIENCE!

  • Save time and money – concentrated industry knowledge in two intensive days
  • Case studies – listen to case studies outlining the pros and cons of new and existing projects
  • Networking and interactive – Learn from your peers and build new relationships in our break out and networking sessions
  • Discussion groups – industry-specific roundtable discussions for you to focus on the key issues that affect your business

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Event Gallery

Event Speakers

OLIVER PRACEL

OLIVER PRACEL

Head of Data Buying & Media Buying EMEA,
Yahoo
Germany
LINA MARGOLIN

LINA MARGOLIN

Consumer Insights & Analytics-Strategy Manager,
eBay
United Kingdom
CATHERINE BERIRE

CATHERINE BERIRE

Strategic Insight Manager,
Nestle Professional
Switzerland
DANIELLE BELTRAN

DANIELLE BELTRAN

Global Head Brand Analytics,
Philips
Netherlands
ASTRID WISSE

ASTRID WISSE

Director Consulting,
PwC
Netherlands
MARTIJN KONING

MARTIJN KONING

EVP Data & Analytics,
KPN
Netherlands
MICHELLE GREGORY

MICHELLE GREGORY

Vice President of Content and Innovation,
Elsevier
New York City
MINI KALIVIANAKIS

MINI KALIVIANAKIS

Client Solutions Director & Partner,
SKIM
Netherlands
JET BOUMAN-KRUITHOF

JET BOUMAN-KRUITHOF

Research Manager,
SKIM
Netherlands
MARTIN KURZE

MARTIN KURZE

Director Research & Innovation,
Deutsche Telekom
Germany
DAVID BANKS

DAVID BANKS

Director Of Market Research and Consumer Insights,
Kerry Group
Wisconsin
KARI PETERS

KARI PETERS

User Experience Research,
Booking.com
Netherlands
ROB WINTERS

ROB WINTERS

Head of Business Intelligence,
TravelBird
Netherlands
MARIANNE MYBURGH

MARIANNE MYBURGH

European Marketing & Communications Manager,
C.H. Robinson
Netherlands
JELLE LINSSEN

JELLE LINSSEN

Sr Insights Analyst,
LinkedIn
Dublin
SHALENA O'CONNELL

SHALENA O'CONNELL

Senior Managers,
LinkedIn
Dublin
LUCAS HULSEBOS

LUCAS HULSEBOS

Managing Partner & Co-Owner,
DVJ Insights
Netherlands
IRINA POPOVA

IRINA POPOVA

Data Steward and E-Deploy Lead,
EMEA Seagate
Netherlands

Event Sponsors

SKIM
SKIM people are research heavyweights specialized in customer decision behavior. With roots in advanced research methods, SKIM converts tough business challenges into actionable answers. Bridging the rational and emotional, team SKIM has been working with leading companies to understand and influence buying decisions across all channels for over 35 years. SKIM is a refreshingly human customer insights agency with offices in Europe, the US, Latin America, Asia and, of course, SKIM is online.
PWC
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