Unleashing Innovation In Branding Strategy 2018

  • De Rode Hoed | Amsterdam
Event Agenda

The Goal Of The Event

Unleashing Innovation In Branding Strategy 2018

The goal of this conference is to bring together cross-industry leaders to explain, identify and develop innovative practices necessary to implement and sustain a strong brand strategy. Sharing real-life examples and discussing latest trends and strategies from senior-level executive speakers this summit will provide practical ideas of how to create a winning brand strategy.

Points of Discussion

  • Finding your purpose: creating a vision that drives the whole organisation.
  • The era of change: as consumers search for meaning in purchases it is vital for brands to implement a genuine corporate social responsibility program.
  • How to reinvent a heritage brand for modern consumers whilst staying true to your core brand values.
  • Consistently on trend: how to maintain a clear brand message while still being flexible enough to adapt to market trends.
  • The effects of advanced technology on branding: IOT, Big Data, AI & Geo-fencing all allow for personalisation that meets individual consumers’ needs. Giving us access to identify micro-niche audiences that help create an emotional connection with consumers.
  • From the inside out: your employees are your biggest asset, by creating a strong employee brand and a culture of brand ambassadors you have insider experts ready to share your brand story.
  • Avoiding the short term trap: why it is important to focus on the long-term goal and not be side-tracked by immediate results.
  • Making social media more social: as people seek more intimate, community-based experiences online, why and how should brands create an online tribe.

Who Could You Meet

20+

Cross Industry Leading Speakers

100+

Senior Level Attendees

85:15

Corporate : Companies
Solution Providers

Why a Summit?

Whether indirectly or directly as a consumer, we come across hundreds of, if not more, companies on a daily basis. Thanks to increased connectivity, globalisation and faster cheaper mobile devices consumers now have access to the global marketplace in their pockets! Making having a strong brand paramount to remaining not just competitive but successful.

It’s all about the EXPERIENCE!

  • A chance to meet leaders from the world’s best brands – from start-ups to mature projects at the forefront of their success.
  • Cross sector learning – find out how solutions adopted by other sectors can add value to your business. What can you learn from other industries and vertical sectors?.
  • Save time and money – concentrated industry knowledge in two intensive days.
  • Case studies – listen to case studies outlining the pros and cons of new and existing projects.
  • Networking and interactive sessions – Learn from your peers and build new relationships in our break out and networking sessions.
  • Discussion groups – industry-specific roundtable discussions for you to focus on the key issues that affect your business.
  • Reinvigorate your business with fresh ideas, meet industry pioneers and discover how to deliver breakthrough results

How Will You Benefit

100+

Like Minded Strategy leaders for Networking

Ideas

Hear About Groundbreaking Approaches to Innovation

Case Studies

Get the Pro & Cons of New & Existing Projects

Opportunities For Networking

Meet over 80 like-minded cross-industry leaders and take advantage of the networking opportunities, both formal and informal. The conference is expected to become a platform for fruitful discussion and networking between key executives from around the world, working in branding. The interactive programme format is structured to maximise learning and networking through fun and informative sessions.

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Event Speakers

Chanda Pandya

Chanda Pandya

Brand Director, Rossana
UK
Pieter Van Ouwerkerk

Pieter Van Ouwerkerk

Head of Marketing, DHL Express
Netherlands
Jelle Sapulete

Jelle Sapulete

Design Director Retail Brand, Adidas
Germany
Ruth Henriquez

Ruth Henriquez

Head of Marketing, Mattel
Spain
Katrin Menne

Katrin Menne

Head of Brand Management, Merck
Germany
Philip Davies

Philip Davies

President EMEA, Siegel+Gale
UK
Sergio Liscia

Sergio Liscia

Global Marketing Director, Wolters Kluwer
Italy
Anna Wilhelmi

Anna Wilhelmi

Senior Designer FUTURES, Adidas
Germany
Katja Ollila

Katja Ollila

Brand Director, Stora Enso
FInland
Anuraag Trikha

Anuraag Trikha

X- Global Brand Director, Marketing Communications, Heineken
Netherlands
Alp Oztekin

Alp Oztekin

Head of Nordics - Media & Digital Marketing, Reckitt Benckiser
Denmark
Djuradj Caranovic

Djuradj Caranovic

Group Retail Innovation, MOL Group
Hungary
Myra Rooselaar

Myra Rooselaar

Head of Corporate Branding and Digital Comms, Tata Steel Europe
Netherlands
Jenn Ng

Jenn Ng

Head of Content, Delivery Hero
Germany
Dr Shashank Pathak

Dr Shashank Pathak

Architect Artificial Intelligence, Visteon Corporation
Germany
Gabriel Åberg

Gabriel Åberg

Senior Manager Interaction Design, Electrolux
Sweden
MARCO CASANOVA

MARCO CASANOVA

Managing Partner, Branding-Institute
Switzerland
Anne Le Blond

Anne Le Blond

Chief Executive Officer, BIG Transform
UK
John Kuijt

John Kuijt

Senior Account Manager Brand Solutions, Esko
Netherlands
Bart Lammertyn

Bart Lammertyn

EMEA Business Manager, MediaBeacon, a division of Esko, Esko
Netherlands

Event Sponsors

The APS Group
We’ve been delivering marketing and customer communications since 1961. Helping brands talk to their customers in a relevant, rewarding way, with every campaign. Strategy and insight Our strategy offers better research, stronger insight and hard-earned expertise, taking projects from conception to completion. Ideas and design Because we’re truly integrated, we can write, create and execute ideas to suit any channel or desired customer experience. Multichannel production Whether it’s a poster, a website, a loyalty card, or a fully-fledged multimedia campaign, we bring marketing and communications to life. Delivery and management All our services wouldn’t be possible if our delivery and management mechanisms weren’t in place. We offer trusted, feedback-driven services at every stage, guaranteeing a secure and simple supply chain. Make more possible.
DIGITAL AGENCY NETWORK
Digital Agency Network (DAN) focuses on collaboration, knowledge-sharing, business support and exploration. DAN is a global network of carefully selected, highly talented, independently operated marketing & advertising agencies with digital DNA. DAN’s mission is to support member agencies’ businesses and enhance the intelligence, expertise, reach and effectiveness of the members through knowledge sharing and collaboration. Today, there are more than 500 DAN member agencies operating in 76 cities worldwide. All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards.
Siegel+Gale
Siegel+Gale is a global strategy, design and experience firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand building, simplification, naming, design, research and experience. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale’s mantra has been “Simple is Smart.”
ESKO
ESKO is the market leader supplier in the context of graphics and artworks for packaging; MediaBeacon, a division of Esko is your partner to manage your digital assets and improve collaboration between marketing teams using a simple, familiar, and secure hub. Esko and MediaBeacon technologies provide holistic, integrated solutions to BRANDS for managing brand innovation and packaging processes focusing on contributing to Brand Owners success by shortening time to market, optimizing cost and increase efficiencies.
BIG Transform
BIG Transform is a Global Innovation Consultancy based in London. We transform businesses from the inside out and outside in. We bring the analytics of management consultancy to creative invention. We represent the third way – a contemporary hybrid of disruptive innovation and accelerated business transformation. We believe you can't have one without the other. This is our difference, and we call it Transformative Innovation. Transformative Innovation is neither a mandate for technical nor marketing behaviour, but actually operates at an integral level. Addressing the culture, product, category, brand, portfolio and service simultaneously. With great results.
Branding-Institute
In Branding It 3.0: Business Performance through Excellence in Brand Management, Marco shows best-practice examples from more than 20 of today’s leading corporations. He looks at Amazon, Netflix and Tesla – some of the most exciting companies of our time. For Hello Switzerland’s international business community, a unique insight is the close look at iconic Swiss brands such as Lindt Chocolate, Nescafé, Omega, Packimpex, Patek Philippe, Rolex, Swatch, Victorinox or the Nation Brand of Switzerland. In the widely praised book, Marco gives guidance on how state-of-the-art brand management is achieved today. Marco says, “I am proud, honoured, thankful and just HAPPY that two months after launch my book has climbed all the way to the TOP 3 of Amazon Best Sellers in Global Marketing.” Marco is firmly convinced that it’s worthwhile for all organizations to aspire to business excellence in brand management. He says that “if you are able to build a trustworthy relationship with your stakeholders through your brand, it is very satisfying, both emotionally and financially. This kind of brand relationship becomes the competitive advantage. It becomes the core competence of success.”